Senior Data Analyst (Data Science / Analytics Engineering)
Built production reporting systems, developed Python models, and delivered business-facing AI applications. Translated fragmented advertising data and complex business rules into reusable data products for revenue reporting, customer retention, and inventory-performance analysis.
- Production data foundationBuilt the Snowflake/dbt data foundation for production revenue reporting across five advertising platforms, integrating source-specific schemas, deduplication, data enrichments, and backfills into Sigma-facing marts.
- Reporting migrationMigrated legacy reporting logic as layered source transformations, unified fact models, and Sigma-facing marts, preserving established business definitions through the data-platform migration.
- Daily occupancy modelingBuilt and validated daily programmatic occupancy and buy-type models; designed separate sales-activity and shared-capacity components to preserve metric meaning across detailed and aggregate reporting.
- Inventory modeling & peer analysisImplemented regression models for inventory utilization and revenue per unit; combined model outputs with cross-market peer comparisons to identify performance gaps and support yield-management analysis.
- Retention & segmentationDeveloped Python churn-risk models and K-means customer segmentation to identify advertiser-retention priorities and account-growth opportunities against business-defined targeting criteria.
- Generative AI deliveryDelivered generative AI applications for editable executive financial communications; supported production troubleshooting and partnered with the data team on source-data and output validation.
- Cross-functional deliveryPartnered with business stakeholders, vendors, and engineers on requirements, troubleshooting, user acceptance testing, and documentation to deliver maintainable data products at scale.